Attribution Metrics
When analytics don’t line up, decisions get harder.
If GA4, Shopify, ad platforms or affiliates are showing different numbers, it’s rarely a single mistake.It’s how the tracking and attribution setup behaves as a system.We offer a focused analytics and tracking diagnostic to understand what’s happening and explain it clearly.
One-off diagnostic · No obligation to further services beyond the review
Does this sound familiar?
Teams usually notice this problem in one of a few ways:Revenue in GA4 doesn’t match ShopifyAffiliate sales appear as “Direct” or “Unassigned”Paid platforms report more conversions than analyticsReports disagree depending on where you lookAt that point, it becomes difficult to know which numbers to trust — or which ones to use for decisions.
What the diagnostic covers
This is a structured review of how your current tracking and attribution behave across platforms.The focus is on understanding why numbers diverge, not on producing new reports or dashboards.Depending on your setup, the diagnostic typically examines:GA4 configuration and event logicTag Manager (client-side or server-side)Shopify or WooCommerce trackingAffiliate tracking and attribution rulesPaid media vs analytics discrepanciesConversion duplication or suppressionScope is based on relevance — not every account needs every area reviewed.
What you receive
You’ll receive a written summary explaining:Where and how numbers divergeWhy those differences occurWhich behaviours are expected vs problematicWhat changes would reduce confusion or misattributionThe output is designed to be usable whether you:Implement changes internallyWork with an agencyOr simply want clarity before making decisions
IS THIS FOR YOU?
This is a good fit if:You’re responsible for reporting or performance decisionsYou’re investing in multiple marketing channelsYou want more confidence in the numbers you’re usingIt’s not designed for:Very early-stage teamsFree auditsImmediate implementation without diagnosis
Diagnostic Scope
The diagnostic is a one-off review, focused on understanding and explaining how your current analytics and tracking behave.It does not include:Ongoing or monthly supportAn obligation to use us for implementationIf changes or fixes are required, those can be discussed separately once the underlying issues are understood.
ABOUT ATTRIBUTION METRICS
Attribution Metrics focuses on how analytics and tracking behave across platforms, particularly where advertising, affiliates and GA4 overlap.The work sits between marketing, technical tracking and reporting, with an emphasis on clarity rather than tooling.
Attribution Metrics Ltd
Registered in England & Wales
[email protected]Privacy Policy | Terms & Conditions | Cookie Policy